NYC OOH (GOOGLE PAY) | BRAND MARKETING, OOH | GLOBAL BRAND LEAD
OVERVIEW
Between Feb 2021 thru late March 2021, we launched branded station dominations across marquee terminals (Grand Central, Un. Square, Times Square). 1000+ placements, 360 liveboards, and 87 urban panels. Drove brand lift and 50% increase in week-on-week GPay transit usage
The campaign aims to signal a new, modern, and fresh approach to the way people spend, manage, and understand their money. We showcase the ways Google Pay is built for everyday New Yorkers in everyday ways –– from making group splitting utilities a breeze (GP2P) to surfacing last month’s pizza splurge (transaction search)
We tapped New York-based photographer, Amy Lombard (Google her!), to capture a tapestry of authentic, diverse moments designed to raise heads, draw eyes, and bring Google Pay centerstage
Below is a small sampling of some of the creative celebrating the magic of Google Pay in moments that make New York, New York:
WALLSCAPES
TWO SHEETS
Two-Sheet
Two-Sheet
LIVEBOARDS
Liveboard
Liveboard
IN-SITU SHOTS
In-situ placements