Manitobah Mukluks (2016) | commercial | 2 min | creative producer, director
synopsis
Manitobah Mukluks (http://www.manitobah.ca/) is an Aboriginal-owned and proudly Canadian business dedicated to preserving and celebrating the thousands year old tradition of mukluk making, Aboriginal-inspired footwear and much, much more. Google has become a trusted partner in their growth as a business and as a force for change in Aboriginal communities.
Objective
To do right by the cultural and historical subtext embedded within the Manitobah Mukluks story, it was important that we directly address and embrace the native origins of its founders. Balancing this narrative with their overall business growth was our primary creative challenge.
Location & Logistics
Winnipeg, Manitobah, Canada | 5 day shoot | Crew of 7
Additional Stills
Off Camera
